  
If you are a boat manufacturer you probably know that the Internet has changed the fundamental way all business is conducted. We understand these changes and hope you will carefully consider allowing DirectBoats.com to sell your boats. We are the number one online boat retailer, so please hear what we have to say.
DirectBoats.com is mainly a non-stocking dealer because we saw the need to make all small boats available in the continental US. For example, if you make fifteen different boats and the local stocking dealer only offers six, the customer may want one he does not have. With DirectBoats.com the customer now has a choice to order the specific boat he wants. This will increase your overall sales and fill in your dealer gaps.
DirectBoats.com actually creates a new demand for boats that are now available to customers via the Internet, and therefore we have increased the overall small boat market. Example; if you are a customer and you can't find what you want in a town where selection is limited, after looking through store after store, you may be tempted to buy a new TV or Computer instead. Boats are impulse items and need to be readily available on a whim.
We are totally non-biased toward boat manufacturers. We take extra steps to ensure that all boats are presented in the fairest possible way. For example, our sales staff does not get paid commission. We set a standard flat margin and only adjust the margin if it actually costs us more than usual to work with your products. We are most interested how to increase online boat sales.
A common mistake boat manufacturers make after starting with online retailers is that they assume more is better. Actually we know from experience the number one way to destroy your business is to loose control of your resellers. If you allow five different dealers in the same town, your dealers will not make money, therefore they will not purchase them in the future, cutting off five good outlets. It is similar with Internet retailers, it is like one town, however it's advertised in every town. The trick is how to hold your price up, represent your products well, increase sales and exposure, at the same time protecting your stocking dealers. If you sell directly online yourself, or have a web site that sells exclusively your products online, we would not want to sell for you and would advise any of our dealers to do likewise. We feel that if you are in the retail market yourself you would have no need for dealers, either stocking or non-stocking. When we get exclusive online retail protection from you, we will give your products extra exposure and give you featured factory status. We will be improving our featured factories products with online videos etc...
We offer both retail and or wholesale programs. DirectBoats.com is the solution for small boat manufacturers in the 21st Century. If you do not have manufacturering facilities in North America, we will ship from a US or Canada stocking distributor of your choice. If you are interested in working with us, please e-mail Roger@DirectBoats.com or call and speak to Roger Lowe at extention 28.
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